Thu 08 Jun 2017 11:06

How Customer Feedback Helps to Improve Your Business

In an ideal world of a business owner, his business is very successful from the very beginning, his sales are incredibly large, and all his customers without exceptions leave only positive feedback and tell everyone around about his wonderful product or service.

Do you recognize yourself in this dreams? Most of us do! And some introverted business owners may even dream about the totally silent customers – they don't talk, just pay money and come back for more, and more, and more.

In real life, things are different

Even the product that will be incredibly successful later and will bring its creator millions, may be criticized and receive negative feedback from users now. Very often these negative reviews will help its creator to make the product better - and much more successful. 

Positive feedback is needed in order to establish relationships with existing customers and motivate others (if the feedback is public) to contact your product or service, to let you know which elements of your product are most interesting to the client - and to emphasize them in the future. Negative reviews help the business owner to stop spending money and energy on developing unsuccessful elements of the product or service, or even to change the concept completely

In addition, any user who leaves a negative feedback can become a grateful customer - and this is a fruitful field for your development.

Why You Should Be Your Best Client

How to collect feedback?

You can - and should - use different formats of feedback. Someone calls their customers and asks them questions, someone invites them to fill in a paper feedback form after purchasing the product or providing the service. We work mostly with online and cloud formats, so let's talk about the most simple and popular ways to collect user feedback with your site or gadget.

Use forms on sites. Each of your site or a lending page, should have a form that absolutely anyone can fill in. In this form, a user can write his wishes, objections, criticism, positive reviews, or ask questions. If there is no form, be sure to leave your email so that a potential, real or even former customer can contact you on any issue.

Use survey forms during or after your presentation. If a poll is a small questionnaire with specific and prepared answers, a survey is a form that implies different versions of user's own responses. You can ask him about a kind of information that he liked most, that was remembered and useful to him on your presentation, how he can use it in his work, what moments were the most successful (or not), and so on. You can use a scale of 1 to 5 for some questions, add empty forms that a user should fill in. But remember - when the questionnaire is too big, almost no one will have a desire to give you a full feedback.

Presentation Survey: What and How to Ask?

By the way, with the help of PodioBox, the all-in-one presentation platform by Assiomatica SA, you can conduct polls (in all packages) and surveys (in PRO and Enterprise Packages) easily and even in real time! You can efficiently and quickly receive a feedback, get and analyze full information to make changes to the style of your presentation right now or make the next presentation more effective. Try for free 15 days - follow the link.

Be attentive to the answers in social networks. People can be very, very active in social accounts - listen to what they say. Yes, it is true that in social media there are a lot of "junk" comments about anything, but you can still find that very important comment that will help you to change something for better. Watch this. The same applies to the forms of comments on your sites. Most likely, there will be a lot of spam, but you will also get useful information.

Business owners are not objective to their product

It's like a child, you love it because it's yours. Sometimes you can't even guess how others perceive it. That's why it is very difficult to manage the effectiveness if you do not collect feedback. Feedback and comments, opinions and impressions will help you to understand how well things are going, whether you have chosen the right path for development or not, what is needed to improve the quality of the product and service, to improve stable relationships with users, what elements or decisions should be switched off for the future. You can understand how you are valued by customers and competitors. Yes, it's definitely worth doing!

Polls and Surveys In Presentation: Quick Guide

How and when to react?

Feedback is the most real test of what actually happens in your business. Feedback from real people always helps to understand the general picture of the situation and to make constructive changes to it. Never be afraid of criticism - this is the best engine of progress! 

React ALWAYS.

If it is a sharp criticism, thank for the feedback and try to explain why things are going on this way, it is sometimes useful to apologize, to promise a discount and to show loyalty (you should keep this promise!). If the comment is positive or neutral, thank, express your hope for further cooperation and a few words about the planned changes. Sometimes, just "thank you for your feedback" is better than nothing at all. 

Interact with people - and you will see how positively it affects your business!


© Assiomatica SA

How Customer Feedback Helps to Improve Your Business

How Customer Feedback Helps to Improve Your Business

Posted on 2017-Jun-08

Do you recognize yourself in this dreams? Most of us do! And some introverted business owners may even dream about the totally silent customers – they don't talk, just pay money and come back for more, and more, and more.

In real life, things are different

Even the product that will be incredibly successful later and will bring its creator millions, may be criticized and receive negative feedback from users now. Very often these negative reviews will help its creator to make the product better - and much more successful. 

Positive feedback is needed in order to establish relationships with existing customers and motivate others (if the feedback is public) to contact your product or service, to let you know which elements of your product are most interesting to the client - and to emphasize them in the future. Negative reviews help the business owner to stop spending money and energy on developing unsuccessful elements of the product or service, or even to change the concept completely

In addition, any user who leaves a negative feedback can become a grateful customer - and this is a fruitful field for your development.

Why You Should Be Your Best Client

How to collect feedback?

You can - and should - use different formats of feedback. Someone calls their customers and asks them questions, someone invites them to fill in a paper feedback form after purchasing the product or providing the service. We work mostly with online and cloud formats, so let's talk about the most simple and popular ways to collect user feedback with your site or gadget.

Use forms on sites. Each of your site or a lending page, should have a form that absolutely anyone can fill in. In this form, a user can write his wishes, objections, criticism, positive reviews, or ask questions. If there is no form, be sure to leave your email so that a potential, real or even former customer can contact you on any issue.

Use survey forms during or after your presentation. If a poll is a small questionnaire with specific and prepared answers, a survey is a form that implies different versions of user's own responses. You can ask him about a kind of information that he liked most, that was remembered and useful to him on your presentation, how he can use it in his work, what moments were the most successful (or not), and so on. You can use a scale of 1 to 5 for some questions, add empty forms that a user should fill in. But remember - when the questionnaire is too big, almost no one will have a desire to give you a full feedback.

Presentation Survey: What and How to Ask?

By the way, with the help of PodioBox, the all-in-one presentation platform by Assiomatica SA, you can conduct polls (in all packages) and surveys (in PRO and Enterprise Packages) easily and even in real time! You can efficiently and quickly receive a feedback, get and analyze full information to make changes to the style of your presentation right now or make the next presentation more effective. Try for free 15 days - follow the link.

Be attentive to the answers in social networks. People can be very, very active in social accounts - listen to what they say. Yes, it is true that in social media there are a lot of "junk" comments about anything, but you can still find that very important comment that will help you to change something for better. Watch this. The same applies to the forms of comments on your sites. Most likely, there will be a lot of spam, but you will also get useful information.

Business owners are not objective to their product

It's like a child, you love it because it's yours. Sometimes you can't even guess how others perceive it. That's why it is very difficult to manage the effectiveness if you do not collect feedback. Feedback and comments, opinions and impressions will help you to understand how well things are going, whether you have chosen the right path for development or not, what is needed to improve the quality of the product and service, to improve stable relationships with users, what elements or decisions should be switched off for the future. You can understand how you are valued by customers and competitors. Yes, it's definitely worth doing!

Polls and Surveys In Presentation: Quick Guide

How and when to react?

Feedback is the most real test of what actually happens in your business. Feedback from real people always helps to understand the general picture of the situation and to make constructive changes to it. Never be afraid of criticism - this is the best engine of progress! 

React ALWAYS.

If it is a sharp criticism, thank for the feedback and try to explain why things are going on this way, it is sometimes useful to apologize, to promise a discount and to show loyalty (you should keep this promise!). If the comment is positive or neutral, thank, express your hope for further cooperation and a few words about the planned changes. Sometimes, just "thank you for your feedback" is better than nothing at all. 

Interact with people - and you will see how positively it affects your business!


© Assiomatica SA