Tue 20 Jun 2017 09:06

Seasonal Business: How to Achieve Your Goals

Seasonal business can be very successful. This type of business, with the right organization, quality and in-demand product or service, is able to feed its owner and his entire team for a whole year, even if sales occur only for one season.

But at the same time, this big plus of seasonal business is also its main problem. Many small business owners, who are actively working only in a certain season, do not know how to take all the possible benefits from this season and how to distribute their money so for the target expenses in all other seasons. 

What do you need to know to make your seasonal business successful?

Study the field of your work

It often happens that a business owner creates jobs, organizes daily activities of his company, starts selling a product or provides a service, and then (!) it turns out that his product or service is in demand only in one season. But he might have planned to start selling earlier, and finish later. Sometimes an owner expects for the whole year income, and his products are in demand for customers within a shorter time.

Create a thoughtful plan

This plan should include your work, possible costs, incomes and problems for at least two full seasons. If we are talking about seasonal businesses, then one of these seasons will be "high" and the other will be "low." Plan how you are going to work in the high season and how you will distribute the costs in the low one, if you do not have any other source of income. Think about what you can get rid of, what kind of acquisitions you can refuse, what costs you can minimize for the low season, in order to be able to use financial resources rationally, until you have a regular income and you are waiting for the most important season for your effective work.

How to Run a Perfect Startup Pitching Contest

Find other sources of income

If your business has a seasonal character, it does not yet earn big money (you can't fully live on that money during other seasons), you should think about finding and organizing an alternative source of income. You can open another business, not related to seasonality, you can get a permanent job or rent a house - it's up to you, depending on your possibilities. But if you have such a source, it will be much easier for you to use the income from the seasonal business. And you will be more confident in looking into tomorrow.

Expand your seasonal demand

Think about how to expand the seasonal demand for your products and services. Often such opportunities exist - and there are quite a lot of them. For example, if you sell beach shoes and accessories for summer cottages, you can sell them also in spring and autumn - discount offers are very popular. Many (indeed many!) people are preparing for the summer in a couple of months before, or buy summer goods for the next year, when the summer has already ended. Of course, the discount is a must have, because hardly anyone will buy slippers at a normal price in a cold April or October.

How to Give Your Best Product Presentation Ever

Prepare for your best season

Some owners of seasonal businesses think that today's summertime is enough to ensure that all customers run to their stores and order their products from the catalog. But think about this. Sometimes there are too many such owners and such businesses around. And in order to extract the maximum income from the high season, and also to attract buyers to you, you need to prepare for the season and demonstrate yourself to customers in advance. Prepare your goods and services, think about their actualization and updating - perhaps this year there will be new requirements and wishes of customers. Make your offers adaptive and relevant.

Think in advance about the staff

People need to receive a monthly income regardless of the season, so not everyone who worked with you a year ago, now will return. Therefore, in a few months, be concerned about recruiting a new team of employees. Be honest with them - just explain how long it will take to work and how much they will receive in the end, as well as the date when they will have to leave work. This is respect for people who must plan their lives.

Start advertising earlier

By the beginning of the season, the customer should already have you in his mind and know the name of your product or the character of your service. Thoroughly think over what accents you will promote this season, how exactly you plan to hook a demanding customer. Check your hardware, software, upgrade packages and licenses, clean up your offices or shops if you use them. When the client comes to you, he should see and get the service not as he had in 1996, but the one he needs today. Make your website and social accounts relevant, make sure that you receive notifications about all comments and private messages.

Stay in touch all the time

Think about how you are going to stay in touch with your customers throughout the rest of the year. You can send them periodic congratulations on the holidays and remind them of the pleasant moments that were experienced last year and will certainly be repeated (in a better way!) this year too. Closer to the season, you can and should start sending nice offers and discounts to remind about yourself and keep their interest to your seasonal business.

Have a great and successful season!

© Assiomatica SA

Seasonal Business: How to Achieve Your Goals

Seasonal Business: How to Achieve Your Goals

Posted on 2017-Jun-20

But at the same time, this big plus of seasonal business is also its main problem. Many small business owners, who are actively working only in a certain season, do not know how to take all the possible benefits from this season and how to distribute their money so for the target expenses in all other seasons. 

What do you need to know to make your seasonal business successful?

Study the field of your work

It often happens that a business owner creates jobs, organizes daily activities of his company, starts selling a product or provides a service, and then (!) it turns out that his product or service is in demand only in one season. But he might have planned to start selling earlier, and finish later. Sometimes an owner expects for the whole year income, and his products are in demand for customers within a shorter time.

Create a thoughtful plan

This plan should include your work, possible costs, incomes and problems for at least two full seasons. If we are talking about seasonal businesses, then one of these seasons will be "high" and the other will be "low." Plan how you are going to work in the high season and how you will distribute the costs in the low one, if you do not have any other source of income. Think about what you can get rid of, what kind of acquisitions you can refuse, what costs you can minimize for the low season, in order to be able to use financial resources rationally, until you have a regular income and you are waiting for the most important season for your effective work.

How to Run a Perfect Startup Pitching Contest

Find other sources of income

If your business has a seasonal character, it does not yet earn big money (you can't fully live on that money during other seasons), you should think about finding and organizing an alternative source of income. You can open another business, not related to seasonality, you can get a permanent job or rent a house - it's up to you, depending on your possibilities. But if you have such a source, it will be much easier for you to use the income from the seasonal business. And you will be more confident in looking into tomorrow.

Expand your seasonal demand

Think about how to expand the seasonal demand for your products and services. Often such opportunities exist - and there are quite a lot of them. For example, if you sell beach shoes and accessories for summer cottages, you can sell them also in spring and autumn - discount offers are very popular. Many (indeed many!) people are preparing for the summer in a couple of months before, or buy summer goods for the next year, when the summer has already ended. Of course, the discount is a must have, because hardly anyone will buy slippers at a normal price in a cold April or October.

How to Give Your Best Product Presentation Ever

Prepare for your best season

Some owners of seasonal businesses think that today's summertime is enough to ensure that all customers run to their stores and order their products from the catalog. But think about this. Sometimes there are too many such owners and such businesses around. And in order to extract the maximum income from the high season, and also to attract buyers to you, you need to prepare for the season and demonstrate yourself to customers in advance. Prepare your goods and services, think about their actualization and updating - perhaps this year there will be new requirements and wishes of customers. Make your offers adaptive and relevant.

Think in advance about the staff

People need to receive a monthly income regardless of the season, so not everyone who worked with you a year ago, now will return. Therefore, in a few months, be concerned about recruiting a new team of employees. Be honest with them - just explain how long it will take to work and how much they will receive in the end, as well as the date when they will have to leave work. This is respect for people who must plan their lives.

Start advertising earlier

By the beginning of the season, the customer should already have you in his mind and know the name of your product or the character of your service. Thoroughly think over what accents you will promote this season, how exactly you plan to hook a demanding customer. Check your hardware, software, upgrade packages and licenses, clean up your offices or shops if you use them. When the client comes to you, he should see and get the service not as he had in 1996, but the one he needs today. Make your website and social accounts relevant, make sure that you receive notifications about all comments and private messages.

Stay in touch all the time

Think about how you are going to stay in touch with your customers throughout the rest of the year. You can send them periodic congratulations on the holidays and remind them of the pleasant moments that were experienced last year and will certainly be repeated (in a better way!) this year too. Closer to the season, you can and should start sending nice offers and discounts to remind about yourself and keep their interest to your seasonal business.

Have a great and successful season!

© Assiomatica SA