Tue 30 May 2017 11:05

Why You Should Be Your Best Client

A very common and serious problem of modern business is that creators of a product or service focus on a product itself. They think about their activity that has a wonderful result (in their opinion), about a brilliant idea they have implemented.

And when the product fails to impress customers who don't want to use it, users don't like the quality of the service, the creators feel genuinely surprised – what's wrong? We did such a good job! Why does this happen and what you can actually do to see your product with the eyes of your potential customers? Let's talk about it today.

Don't overrate it

There is a psychological thinking pattern that most people have. We initially overestimate everything what we create. Only we ourselves know what efforts have been invested in our work, in creating our product or service, its design, implementation, launch, advertising, testing and troubleshooting, in bringing it to the market. Therefore, we automatically add the values of such a product, and lose the ability to evaluate it objectively. When a product or a service meets its customers, people may have a completely different opinion. They see it for what it is (or what it looks like), but our efforts stay behind the scenes - in the end, they have any meaning only for the creators of the project or the product.

What You Should Know Before Running a Startup

Walk in their shoes

To avoid such situations, you should become your own customer. Put yourself in the shoes of your customer for 100 percents – see your products with the eyes of a person who will use this service or product, who will solve his problems with your product's help.

You should ask yourself:

  • Would I be my own client?
  • Why this product is supposed to interest me?
  • Why this service would be useful for me?
  • What problem would be solved with this product or service?
  • Is there anything more suitable for me at the market?
  • If I agree to pay this price for these options, what would I get in the result?

Make Your Daily Business Routine More Effective

Imagine you are your client

You should know WHO you are as your potential client. For example, you as a person and a creator of a product, doesn't need THIS product for your real problems. So put yourself on a place of your potential customer and ask: WHO I AM? This is the best way to make a quick research about the clients' niche that your product or service will cover. Define your client– what age is he or she, what interests and hobbies he has, what occupation, what is his financial status, or health, or anything else – you know your field of work better. Imagine that YOU ARE this person. Why you should choose your product? Are you financially able to buy it? Is it comfortable to use it?

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Try it as if you need it

It is much easier to do if you are one of your real customers' audience.  Just use your product or service naturally – you already know the niche, you know why you need it and how can it help you to resolve your issues. Don't distract from bugs and mistakes that you can find, any of them can stop your client using your product and significantly affect his loyalty to you and your company. Fix everything as fast as it is possible – if you won't do it, you'll forget about most of bugs very quickly and they will play a bad joke with you later. Avoid it, just do it when you find it.

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Think external

There is a big difference between an internal/self focusing in your business and external focusing. Internal means that you've made all of this to make money, to be famous, to have a stabile income and not to work all your life. External focusing means that you want to provide something new and interesting to the world – to your customers, to different people, to other businesses, to ecology and anything else that doesn't mean YOU. The internal way is about solving your inner problem, the external one is about solving problems at all. Business experts say that the external focusing is always much more prospective and successful than the internal one. The most famous businessmen started with resolving already existing problems of other people – they loved their work, they did it well and they got their millions as a good bonus for a good idea. Think about it.

PodioBox: How to Run a Perfect Startup Pitching Contest

Be critical-minded

When you use your own product, try to stay in the reality. Remember that if you like your product or service (of course you do!), it doesn't mean that everyone will like it as well. Try to rate it objectively and focus on the key points – what it can give to customers and why they can stop using it. Be your best and most critical-minded customer. You'll be rewarded with the success of your product.

We wish you a good luck!

© Assiomatica SA

Why You Should Be Your Best Client

Why You Should Be Your Best Client

Posted on 2017-May-30

And when the product fails to impress customers who don't want to use it, users don't like the quality of the service, the creators feel genuinely surprised – what's wrong? We did such a good job! Why does this happen and what you can actually do to see your product with the eyes of your potential customers? Let's talk about it today.

Don't overrate it

There is a psychological thinking pattern that most people have. We initially overestimate everything what we create. Only we ourselves know what efforts have been invested in our work, in creating our product or service, its design, implementation, launch, advertising, testing and troubleshooting, in bringing it to the market. Therefore, we automatically add the values of such a product, and lose the ability to evaluate it objectively. When a product or a service meets its customers, people may have a completely different opinion. They see it for what it is (or what it looks like), but our efforts stay behind the scenes - in the end, they have any meaning only for the creators of the project or the product.

What You Should Know Before Running a Startup

Walk in their shoes

To avoid such situations, you should become your own customer. Put yourself in the shoes of your customer for 100 percents – see your products with the eyes of a person who will use this service or product, who will solve his problems with your product's help.

You should ask yourself:

  • Would I be my own client?
  • Why this product is supposed to interest me?
  • Why this service would be useful for me?
  • What problem would be solved with this product or service?
  • Is there anything more suitable for me at the market?
  • If I agree to pay this price for these options, what would I get in the result?

Make Your Daily Business Routine More Effective

Imagine you are your client

You should know WHO you are as your potential client. For example, you as a person and a creator of a product, doesn't need THIS product for your real problems. So put yourself on a place of your potential customer and ask: WHO I AM? This is the best way to make a quick research about the clients' niche that your product or service will cover. Define your client– what age is he or she, what interests and hobbies he has, what occupation, what is his financial status, or health, or anything else – you know your field of work better. Imagine that YOU ARE this person. Why you should choose your product? Are you financially able to buy it? Is it comfortable to use it?

The Best Time to Schedule Your Business Presentation

Try it as if you need it

It is much easier to do if you are one of your real customers' audience.  Just use your product or service naturally – you already know the niche, you know why you need it and how can it help you to resolve your issues. Don't distract from bugs and mistakes that you can find, any of them can stop your client using your product and significantly affect his loyalty to you and your company. Fix everything as fast as it is possible – if you won't do it, you'll forget about most of bugs very quickly and they will play a bad joke with you later. Avoid it, just do it when you find it.

5 Most Useful Business Brainstorming Tips

Think external

There is a big difference between an internal/self focusing in your business and external focusing. Internal means that you've made all of this to make money, to be famous, to have a stabile income and not to work all your life. External focusing means that you want to provide something new and interesting to the world – to your customers, to different people, to other businesses, to ecology and anything else that doesn't mean YOU. The internal way is about solving your inner problem, the external one is about solving problems at all. Business experts say that the external focusing is always much more prospective and successful than the internal one. The most famous businessmen started with resolving already existing problems of other people – they loved their work, they did it well and they got their millions as a good bonus for a good idea. Think about it.

PodioBox: How to Run a Perfect Startup Pitching Contest

Be critical-minded

When you use your own product, try to stay in the reality. Remember that if you like your product or service (of course you do!), it doesn't mean that everyone will like it as well. Try to rate it objectively and focus on the key points – what it can give to customers and why they can stop using it. Be your best and most critical-minded customer. You'll be rewarded with the success of your product.

We wish you a good luck!

© Assiomatica SA